A Perfect Example Of Tackling Your Potential Customers’ Objections
There’s a new film out at the moment called The Artist. What’s interesting is the way the film has been advertised…
Category: Marketing
The 3 Stage Cycle Of Successful Marketing
Most marketing people will tell you that the key to any successful business is ‘testing’. But there’s a little more to it…
A Great Example Of An Engaging Advert
Take a look at this great advert that I saw recently in my Sunday paper. All in all it’s a clever little idea and I love the engagement angle this concept rests on…
Whether You’re Right Or Wrong, Have An Opinion
Where possible then, you should try to use strong opinions in your marketing. I was reminded of this when I got a strange email…
Price Your Product Right & Make More Money For Doing Less
No matter what your product or service, if you really want to maximise your profit and your efficiency, you’d be mad not to test at least two prices against each other.
Why Attracting New Customers Is Vital For Your Business
Without a regular flow of new customers, you simply don’t have a business. New customers are the life-blood of any business. They allow you to do what you do and they provide the money you need to keep your business running over time… Today we’ll look at why this is and how you can go [...]
What Happens When Something Is Just Too Cheap?
If it’s a good promotion, prior to mentioning the price, whoever wrote it should mention the potential value of the product or service to you…
Are You Scared Of Your Customers?
Sure, the writing was good, the ideas interesting and the advice sound… but that wasn’t the real reason for the emails success. It really came down to what he was doing when he was staying a bit later than everyone else…
How Teabags Can Improve Your Business
Now, I always buy the same tea. It’s organic and fair trade, but mostly I buy it because I enjoy the taste. When I got home and opened the tin, the usual design of the box had been changed…