Why Bookies Are Going For The ‘Personal Touch’
Yup. It seems the advertisers behind both Betfred and Victor Chandler have clocked on to a fundamental element of consumer psychology…
Category: Copywriting
The Real Reason We Take Pleasure In Money
You see, when it comes to copywriting – money isn’t tangible. I know, I know. If you put a twenty pound note in my hand, yes, it would be tangible. But to become a master copywriter, you need to change your mindset…
The Spy Who Knew How To Write Good Copy
I do want to briefly discuss what Macintyre does that’s so effective. It comes down to something I’ve talked a lot about when it comes to copywriting and that’s the ability to grab someone’s attention…
Track Records – The Importance Of ‘Breaking It Down’
It’s something that few people discuss… But I want to change that today, because I think it’s a very important element of good copywriting. So, whether you’re writing copy yourself or you’re reviewing copy you’ve got a freelancer to do… When it comes to track records, make sure you ‘break it down’.
My Problem With Ted Nicholas
Hey look, Ted Nicholas is an absolute internet marketing legend… I’ve learnt a lot from him and he’s obviously a massively successful entrepreneur and businessman. But. Recently, I received an email from him that really rubbed me up the wrong way.
The Advantage Of Wearing Your Heart On Your Copy
You’re familiar with the saying, right? Well, at least with wearing your heart on your sleeve. Maybe not on your copy. But I think good copywriting can learn something from that old saying…
Three Tips To Make You A Better Writer
Today then, I’m going to give you three practical and easily actionable tips to help you keep your FK score low and your reading ease high.
How To Make Your Writing Easier To Read
Tom came to me with one guy who had great ideas, but just couldn’t seem to communicate them very well. You’ll be pleased to know we fixed the problem, and it was a lot simpler than you might think. In fact, I think you’ll find the solution will help you improve your own writing too.
A Simple Copywriting Skill You Can Learn Today
It might be that you already do this. But if not, I’d advise applying the theory to all of your adverts and promotions in the future…