A Perfect Example Of Tackling Your Potential Customers’ Objections
There’s a new film out at the moment called The Artist. What’s interesting is the way the film has been advertised…
Category: Copywriting
Why Good Copy HAS To Be Emotional
Nothing upsets me more than boring, uninspired and down-right pointless advertising copy…
A Great Example Of An Engaging Advert
Take a look at this great advert that I saw recently in my Sunday paper. All in all it’s a clever little idea and I love the engagement angle this concept rests on…
Whether You’re Right Or Wrong, Have An Opinion
Where possible then, you should try to use strong opinions in your marketing. I was reminded of this when I got a strange email…
What You Can Learn About Copywriting From Comedian Stewart Lee
Beyond the comedy, there’s something specific about Stewart Lee’s book that I think could be very useful for aspiring copywriters…
Only The Best Steal – Including Bob Dylan
I got to thinking about Bob Dylan and something stuck in my mind that I thought I’d jot down today. It’s this… Bob Dylan is a thief…
Sometimes It’s What You Don’t Say
The guy has done a brilliant job of messing up not only this message, but my entire perception of his business… With just one line. And all because he didn’t consider what he wasn’t saying.
The Trick To Writing Effective Copy For Short Adverts
I popped in to my local pub for lunch for fish and chips a while back. But I didn’t go in because of the sign. I only noticed that on my way home last night. When I did I sighed… What a terribly written sign. I’ll tell you why and how you can make sure that whenever you’re required to write a short advert for something you don’t waste the opportunity like my local pub has…
Why The Power Of One Is So Important
Stick to one idea. More I think about it, it’s probably the simplest but most effective piece of advice I’ve ever received. Michael Masterson – who taught me it – calls it the Power of One. It’s been called many things, but the principle remains the same…