A Perfect Example Of Tackling Your Potential Customers’ Objections
There’s a new film out at the moment called The Artist. What’s interesting is the way the film has been advertised…
The 3 Stage Cycle Of Successful Marketing
Most marketing people will tell you that the key to any successful business is ‘testing’. But there’s a little more to it…
Surround Yourself With Intelligent People
If I wasn’t surrounded by intelligent people, I’d be struggling. You see, I think intelligence and idiocy tend to be contagious…
The Key To Success Is To Always Move Forward
I’m of the opinion that you should never stop learning EVER. For as long as you can you should learn new skills and disciplines so that you’re constantly moving forward…
Why Good Copy HAS To Be Emotional
Nothing upsets me more than boring, uninspired and down-right pointless advertising copy…
How This Artistic Rivalry Could Help You Succeed
I want to discuss today this idea of rivalry and how it can help you when it comes to succeeding in your own life…
Is This Dangerous Alien Sub-Consciously Controlling You?
Actually, I wouldn’t be surprised if an alien race of brain- controlling inboxes didn’t appear in an episode of Doctor Who one day…
A Great Example Of An Engaging Advert
Take a look at this great advert that I saw recently in my Sunday paper. All in all it’s a clever little idea and I love the engagement angle this concept rests on…
Whether You’re Right Or Wrong, Have An Opinion
Where possible then, you should try to use strong opinions in your marketing. I was reminded of this when I got a strange email…